Branding

 

Pad Printing
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.
Advantages
Ideal for printing on curved or uneven products.
Close PMS matches are possible on white or light coloured products.
Metallic gold and silver is available.

Imitation Etch
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Advantages
Much lower cost than real etching.
Can brand curved or uneven products.
Produces a subtle, high perceived value finish that looks like etching.

Sublimation Print
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Advantages
Sublimation ink is actually a dye so there is no ink build-up on the finished print and it looks like part of the product.
Ideal for producing vivid full colour images as well as spot colour branding.
Can print variable data including individual names (ex-stock only).
Only one set up charge is required irrespective of the number of print colours.
The branding can bleed off some products.

Debossing
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the products surface.
Advantages
Higher perceived value than other forms of branding.
The branding becomes part of the product and is permanent.
The product can be shipped as soon as heat pressing is finished.

Rotary Digital Print
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Advantages
Ideal for large or complex multi-colour or full colour prints.
The print is dry and ready to ship as soon as the product is printed.
Only one setup charge is required irrespective of the number of print colours.
Any product colour can be printed with no loss of colour vibrancy.

Laser Engraving
Laser engraving produces a permanent natural finish using a laser to mark the product. Different materials produce different effects when engraved so to avoid uncertainty pre-production samples are recommended.
Advantages
Higher perceived value than other forms of branding.
The branding becomes part of the surface and is permanent.
Gives a similar finish to etching on glassware at a much lower cost.
Can mark curved or uneven products.
Can produce variable data including individual names.
The product can be shipped as soon as marking is finished

Digital Print
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Advantages
Ideal for producing vivid full colour images as well as spot colour branding.
Can print variable data including individual names.
Only one set up charge is required irrespective of the number of print colours.
Can be cut to special shapes.
The branding can bleed off the edges of the product.

Embroidery
Embroidery is an excellent way of branding bags, apparel and other textile products. It offers higher perceived value and a depth of branding quality which other processes can’t match and the finished image has a slightly raised effect. Embroidery uses rayon thread which is stitched into the product.
Advantages
Only one setup charge applies per position for up to 12 thread colours.

Rotary Screen Print
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Advantages
Large print areas are possible on both flat and cylindrical products.
Close PMS matches are possible on white or light coloured products.
Ideal for large solid areas of colour.
Most screen print inks are quick drying and can be shipped immediately after printing.
Metallic gold and silver is available.

Resin Coated Finish
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Advantages
Ideal for producing vivid full colour images as well as spot colour branding.
Produces a stunning 3D effect that elevates the perceived value of a product.
Can print variable data including individual names.
Only one set up charge is required irrespective of the number of print colours.
Branding can bleed off the resin coated area.

Digital Label
Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.
Advantages
Ideal for producing vivid full colour images as well as spot colour branding.
Can print variable data including individual names.
Only one set up charge is required irrespective of the number of print colours.
The branding can bleed off the edges of the label.

Digital Transfer
Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine then heat pressed onto the product.
Advantages
Cost effective method for producing spot colour or full colour transfers.
Crisp, clear artwork reproduction is possible even on textured fabrics.
Has a matt finish and will not crack or fade under normal circumstances.
Only one set up charge is required irrespective of the number of print colours

Direct Digital
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Advantages
Ideal for printing dark coloured products as a layer of white ink can be printed under the artwork.
Can print variable data including individual names.
Only one set up charge is required irrespective of the number of print colours.
Instant drying so products can be shipped immediately.
Offers larger print areas on many products and can print very close to the edge of flat products.